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<p><br/></p><p data-first-child="" data-pid="noVWtqFB" style="margin-top: 0px; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">2022年3月份，比亞迪正式宣布停止燃油車整車的生產(chǎn)，全力發(fā)展純電動和插電式混動。今年三季度，比亞迪銷量接近54萬輛，坐穩(wěn)新能源汽車領跑者交椅。</p><p data-pid="Fd9H96Jc" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">在車型大賣的同時，比亞迪的渠道也在迅速擴張，以“海洋和王朝”兩大銷售網(wǎng)絡并行。而身處一線的汽車經(jīng)銷商集團，則需探索出適配于新能源汽車的渠道模式和營銷服務模式，才能抓住風口，趁勢而上。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic2.zhimg.com/80/v2-79c0fe05bab422712603cadf98d9fb71_720w.webp" data-caption="" data-size="normal" data-rawwidth="1343" data-rawheight="646" class="origin_image zh-lightbox-thumb lazy" width="1343" data-original="https://pic2.zhimg.com/v2-79c0fe05bab422712603cadf98d9fb71_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-79c0fe05bab422712603cadf98d9fb71_b.jpg" height="646" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></figure><p></p><p data-pid="ijjaTxgf" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">金蝶車商悅作為專注為汽車行業(yè)提供數(shù)字化解決方案的服務商，自2007年起以大連中升為原型客戶，打造實現(xiàn)集團管控一體化、業(yè)財稅一體、業(yè)務運營一體化、線上線下一體化的汽車經(jīng)銷商數(shù)字化系統(tǒng)。</p><p data-pid="XcBqLJtP" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">目前車商悅大中型集團客戶突破100家，服務全國4S門店超5000家，CADA汽車經(jīng)銷百強榜中有超過40%的客戶與金蝶合作。<span style="font-weight: 600; font-synthesis: style;">歐龍汽車、東江汽車、昊城集團、粵迪汽車、弘仁汽車、上海聯(lián)通、上海順迪、昆明海偉</span>等經(jīng)營比亞迪品牌的經(jīng)銷商集團先后與車商悅建立合作。</p><p data-pid="0A5CboZj" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">車商悅是經(jīng)銷商集團業(yè)務管理與營銷服務的數(shù)字化工具，在互聯(lián)網(wǎng)時代，新能源汽車變革之下，經(jīng)銷商集團該如何借助車商悅經(jīng)營好新能源汽車品牌？如何利用營銷工具建立客戶信任，提供更好、更優(yōu)質(zhì)的服務？</p><p data-pid="Iy5ji3Xt" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">以比亞迪汽車多年的優(yōu)質(zhì)經(jīng)銷商東江汽車和弘仁汽車為例，分別<span style="font-weight: 600; font-synthesis: style;">從業(yè)務和營銷</span>兩個維度，展示其數(shù)字系統(tǒng)建設的應用與價值。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic4.zhimg.com/80/v2-a090a62823cfdd28260034c519c6084b_720w.webp" data-size="normal" data-rawwidth="1345" data-rawheight="639" class="origin_image zh-lightbox-thumb lazy" width="1345" data-original="https://pic4.zhimg.com/v2-a090a62823cfdd28260034c519c6084b_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-a090a62823cfdd28260034c519c6084b_b.jpg" height="639" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">車商云</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">東江汽車：精細化管理</span></h2><p data-pid="kWH0zypy" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">東江汽車（集團）成立于1998年，現(xiàn)有員工1600余人，在華東地區(qū)經(jīng)營 40余家汽車4S店，主營比亞迪、廣汽埃安、傳祺、領克、吉利、沃爾沃、一汽大眾、長城、哈弗等眾多品牌，集團旗下另有東江出行網(wǎng)約車品牌。</p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">數(shù)字建設需求與痛點</span></h3><ol style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; counter-reset: ol 0; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="4l3SSArO" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">DMS支撐有限：</span>不支持多品牌管理，對市場營銷方面支撐較弱；</li><li data-pid="3pIGGsj3" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">數(shù)據(jù)不互通</span>：銷售、售后、市場等環(huán)節(jié)數(shù)據(jù)割裂，售后無法完全掌握車輛精品、延保等信息，增加管理負擔；</li><li data-pid="yi3XtsYe" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">審批流程繁瑣：</span>以傳統(tǒng)紙質(zhì)單據(jù)為主，對審批效率、后期復核、統(tǒng)計分析等造成極大不便；</li><li data-pid="M69QOXP0" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">客檔管理混亂：</span>沒有統(tǒng)一的客檔管理，客戶信息重復記錄；</li><li data-pid="CyYGpXVF" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">數(shù)據(jù)處理滯后：</span>業(yè)務數(shù)據(jù)的獲取、加工、傳遞、分析均為手工處理；</li><li data-pid="i1wxoW6w" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">缺乏溝通橋梁：</span>顧問與客戶的溝通缺少官方平臺，影響專業(yè)服務體驗。</li></ol><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">解決思路</span></h3><ol style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; counter-reset: ol 0; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="evhBvruy" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">搭建集團一體化的業(yè)務管理平臺：</span>整合業(yè)務流程上下游，統(tǒng)一不同品牌間的數(shù)據(jù)口徑，制定集團信息標準，實現(xiàn)數(shù)據(jù)共享與資源整合，提升運營效率；</li><li data-pid="Z3Li4ROW" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">統(tǒng)一客戶檔案管理：</span>歸集客戶信息，輸出客戶畫像。在數(shù)字化營銷平臺的基礎上，賦能業(yè)務端實現(xiàn)精細化運營，提升客戶服務體驗，構建客戶經(jīng)營新生態(tài)；</li><li data-pid="zZgOnMZA" style="list-style: none; display: table-row;"><span style="font-weight: 600; font-synthesis: style;">業(yè)財一體化管理：</span>讓財務核算不僅從粗放到精細，降低運營成本，更可以反向追查業(yè)務流程，提供實時風險預警，支撐集團決策與管控。</li></ol><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic4.zhimg.com/80/v2-728bb41b61da8151a76bea5640dd8713_720w.webp" data-size="normal" data-rawwidth="1905" data-rawheight="980" class="origin_image zh-lightbox-thumb lazy" width="1905" data-original="https://pic4.zhimg.com/v2-728bb41b61da8151a76bea5640dd8713_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-728bb41b61da8151a76bea5640dd8713_b.jpg" height="980" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">數(shù)字系統(tǒng)框架</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">數(shù)字化應用價值</span></h3><p data-pid="WKYzFuAP" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">門店端，加強了業(yè)績管理</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="ExzQYZhF" style="list-style: none; display: table-row;">多品牌的門店的庫存結構優(yōu)化更便捷度</li><li data-pid="yHbt54pn" style="list-style: none; display: table-row;">潛客系統(tǒng)支持網(wǎng)銷、進店等多形式，更好地落實業(yè)績管理</li><li data-pid="1wdcGOPa" style="list-style: none; display: table-row;">店總對顧問的工作量和完成情況一目了然，及時掌握變動</li><li data-pid="JHiA_mpT" style="list-style: none; display: table-row;">移動化辦公，提高了服務效率</li></ul><p data-pid="fgwN5udx" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">集團層面：業(yè)財一體數(shù)據(jù)更通透，增強管控</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="buhnOqn2" style="list-style: none; display: table-row;">總部報表匯總縮減到20分鐘</li><li data-pid="7z3MAsnH" style="list-style: none; display: table-row;">集團可實時查看店端財務數(shù)據(jù)和業(yè)務數(shù)據(jù)，便于集團提供相應的資源支持和服務指導</li><li data-pid="wDmdO59k" style="list-style: none; display: table-row;">財務從收支型財務轉(zhuǎn)變?yōu)楹怂阈拓攧眨ぷ餍侍岣?amp;#60;/li></ul><p data-pid="ckXB7D7E" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">經(jīng)營層面：提升業(yè)績轉(zhuǎn)化</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="Rq5qQgQU" style="list-style: none; display: table-row;">通過數(shù)據(jù)，協(xié)助經(jīng)營，讓風險降低</li><li data-pid="4NH6nPYP" style="list-style: none; display: table-row;">用數(shù)據(jù)反哺業(yè)務，優(yōu)化服務的毛利，集團業(yè)績提升了60%.</li></ul><p data-pid="J4OkmpTe" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">服務層面：提高了客戶互動</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="pKpsz11A" style="list-style: none; display: table-row;">通過線上維修保養(yǎng)預約、救援服務，提高了進廠率</li><li data-pid="UAEaPM8q" style="list-style: none; display: table-row;">車主認證率達40%，會員可享受線上專屬積分服務，提高了互動率</li><li data-pid="efqrbeGj" style="list-style: none; display: table-row;">線上的營銷、優(yōu)惠券等活動，提高了客戶轉(zhuǎn)化率</li></ul><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic4.zhimg.com/80/v2-954b3135cd686932f9963e4a27d6e403_720w.webp" data-size="normal" data-rawwidth="1080" data-rawheight="607" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic4.zhimg.com/v2-954b3135cd686932f9963e4a27d6e403_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-954b3135cd686932f9963e4a27d6e403_b.jpg" height="607" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">東江汽車比亞迪門店</figcaption></figure><p></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">弘仁汽車：客戶全生命周期管理</span></h2><p data-pid="IEpj4lGW" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">弘仁汽車集團已成為上海地區(qū)最大的新能源汽車經(jīng)銷商集團之一，經(jīng)營比亞迪、廣汽埃安、上汽榮威、吉利幾何等多個新能源汽車品牌，在上海在閔行、楊浦、浦東及寶山地區(qū)開設有6個4S 店、3個城市展廳和6個商超體驗店，并正在籌建多家城市展廳和商超體驗店，年銷售額和維修產(chǎn)值達20多億元。</p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">數(shù)字化建設需求與痛點</span></h3><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="bWDJ8f37" style="list-style: none; display: table-row;">缺少統(tǒng)一的營銷服務系統(tǒng)，客戶渠道分散</li><li data-pid="Ek8Tsuaf" style="list-style: none; display: table-row;">傳統(tǒng)媒體營銷成本高，線索轉(zhuǎn)化低</li><li data-pid="NEOQPTf0" style="list-style: none; display: table-row;">難以洞察客戶需求，主動服務能力差</li><li data-pid="llAgyNUQ" style="list-style: none; display: table-row;">與客戶線上互動少，保有客戶流失</li></ul><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">解決思路</span></h3><p data-pid="5I3RYcDC" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">1、基于車商悅SCRM系統(tǒng)，結合微信公眾號、小程序商城等微信生態(tài)，實現(xiàn)從潛客引流、客戶洞察、到優(yōu)惠活動、積分商城、自助服務的全生命周期的線上服務。</p><p data-pid="EDcOXno4" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">2、搭建了新媒體運營中心，以用戶運營組作為核心，負責策劃車主活動、接收客戶投訴和建議；新媒體組負責撰寫活動文案、為客戶提供短視頻和直播介紹；業(yè)務策劃組負責經(jīng)營社區(qū)和客戶群，為車主提供更豐富的商城服務。三個部門協(xié)同配合，共同運營全新的數(shù)字化服務體系。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic3.zhimg.com/80/v2-7f4e27565d5c2602306e43b3c9dbdbd2_720w.webp" data-size="normal" data-rawwidth="1450" data-rawheight="733" class="origin_image zh-lightbox-thumb lazy" width="1450" data-original="https://pic3.zhimg.com/v2-7f4e27565d5c2602306e43b3c9dbdbd2_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-7f4e27565d5c2602306e43b3c9dbdbd2_b.jpg" height="733" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">數(shù)字化系統(tǒng)模塊</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">數(shù)字化應用價值</span></h3><p data-pid="Wdg4RX6x" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">打造自有私域流量運營體系</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="eDEeNP12" style="list-style: none; display: table-row;">基于車商悅SCRM系統(tǒng)，結合微信公眾號、小程序商城等微信生態(tài)，打造弘仁汽車的車主生態(tài)；</li><li data-pid="X_l38-xs" style="list-style: none; display: table-row;">組建新媒體運營中心，細化售后服務分工，提高服務質(zhì)量與客戶滿意度。</li></ul><p data-pid="sAJDa4AJ" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">優(yōu)化客戶線上線下服務體驗</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="QU2r2O4F" style="list-style: none; display: table-row;">建立集團統(tǒng)一的客戶服務體系，打通集團各門店的信息孤島，建立全生命周期的客戶管理；</li><li data-pid="cj8ppeTf" style="list-style: none; display: table-row;">認證車主可在官方公眾號完成自主預約和查詢。</li></ul><p data-pid="c-Sk6QF3" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600; font-synthesis: style;">用工具提高客戶粘性</span></p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; width: 690px; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li data-pid="YMvtfGqZ" style="list-style: none; display: table-row;">線上線下車主活動相結合，疫情封控期間，運用營銷工具策劃3場線上車主活動，新增3萬認證車主；</li><li data-pid="1TrHmcSb" style="list-style: none; display: table-row;">通過用戶畫像、用戶標簽、用車情況，可溫馨提醒車主生保養(yǎng)、年檢等車輛養(yǎng)護；圍繞客戶的全生命周期，設計和定制服務產(chǎn)品，提高車主的活躍度。</li></ul><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><div><img src="https://pic1.zhimg.com/80/v2-200380581ca012adfa11ff28f68c046c_720w.webp" data-size="normal" data-rawwidth="1080" data-rawheight="667" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic1.zhimg.com/v2-200380581ca012adfa11ff28f68c046c_r.jpg" data-actualsrc="https://pic1.zhimg.com/v2-200380581ca012adfa11ff28f68c046c_b.jpg" height="667" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></div><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">上海弘仁汽車集團 閔行比亞迪4S店</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; font-synthesis: style; color: rgb(18, 18, 18); white-space: normal;"><span style="font-synthesis: style;">成為消費者購買新能源汽車的第一選擇</span></h2><p data-pid="W8jGOtzc" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">隨著新能源汽車的快速發(fā)展，廠商與經(jīng)銷商越來越關注客戶服務與體驗。但需要注意的是，只有在做好集團內(nèi)控管理的基礎上，打破數(shù)據(jù)孤島，建設數(shù)字化流程，才能真正實現(xiàn)高質(zhì)量的客戶服務。</p><p data-pid="_tGIzB6r" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">綜合眾多經(jīng)銷商集團的數(shù)字化系統(tǒng)應用經(jīng)驗與成效來看，一套優(yōu)秀的數(shù)字化系統(tǒng)，一要滿足銷售和售后業(yè)務管理的貼合度；二要實現(xiàn)業(yè)務財務的有機整合，業(yè)財一體；三要有全面的SCRM工具，賦能私域客戶精細化運營。</p><p data-pid="43DI5OSe" style="margin-top: 1.4em; margin-bottom: 0px; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">系統(tǒng)不僅是助力集團管理的工具，更可以把不同部門的管理潛力激發(fā)出來。企業(yè)需要自上而下統(tǒng)一共識，不斷改革創(chuàng)新，強化核心競爭力，用謙虛務實的精神，才成為消費者購買新能源汽車的第一選擇！</p><p><br/></p>